"My Love, My Son-in-Law"
TEN developed Hyundai's first Asian American creative campaign featuring the Hyundai Tucson with a strong emphasis on family values with an emotional story of a prospective son-in-law’s journey to gain the trust and acceptance by his fiancé’s family, chronicled by the memorable moments they created with their Hyundai Tucson.
The Outcome
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque ante quam, ultrices nec vulputate et, egestas et quam. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
“Hyundai is proud to partner with TEN Advertising to connect with Asian American audiences on a more profound level that is authentic, inclusive and culturally significant.”
Angela ZepedaCMO, Hyundai
