Kia EV9 | "For Those Who Want It All"
The "Hot Place" campaign illustrates how the IONIQ 5 and IONIQ 6, Hyundai’s all-electric vehicles, can enrich consumers' lives through the unexpected happenings in their daily lives. The IONIQ assumes a proactive role in enhancing every aspect of Asian American consumers' EV experiences, positioning itself as a leading brand in the era of electric vehicles.
The Outcome
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“We brought the EV experience to life in our new IONIQ Asian American creative campaign. It’s a journey all about being people-forward, and when we lean into that, we start to leverage and communicate authentically with different community groups.”
Angela ZepedaCMO, Hyundai